loyalty

loyalty loy‧al‧ty [ˈlɔɪəlti] noun [uncountable]
MARKETING the fact of being loyal to a particular product:
loyalty to

• He has noticed a falloff in loyalty to particular brands of car.

ˈbrand ˌloyalty MARKETING
the degree to which people regularly buy a particular brand of product and refuse to change to other brands:

• There's no brand loyalty in car tyres - consumers just buy on price.

ˈcustomer ˌloyalty
MARKETING the fact that people choose to use a particular shop or buy one particular product, rather than use other shops or buy products made by other companies:

• Marco offered regular customers at his bakery and restaurant special deals in order to build customer loyalty.

* * *

loyalty UK US /ˈlɔɪəlti/ noun [U]
COMMERCE, MARKETING, HR the quality of being loyal to a particular company or brand: loyalty to sb/sth »

Flexible working hours encourages employee loyalty to the company.

»

Firms try to build loyalty by creating a brand name.

See also BRAND LOYALTY(Cf. ↑brand loyalty), CUSTOMER LOYALTY(Cf. ↑customer loyalty)

Financial and business terms. 2012.

Synonyms:

Look at other dictionaries:

  • Loyalty — Loyalty …   Википедия

  • Loyalty — Loy al*ty, n. [Cf. F. loyaut[ e]. See {Loyal}, and cf. {Legality}.] The state or quality of being loyal; fidelity to a superior, or to duty, love, etc. [1913 Webster] He had such loyalty to the king as the law required. Clarendon. [1913 Webster]… …   The Collaborative International Dictionary of English

  • loyalty — c.1400, from O.Fr. loialté, leauté loyalty, fidelity; legitimacy; honesty; good quality (Mod.Fr. loyauté), from loial (see LOYAL (Cf. loyal)). Earlier leaute (mid 13c.), from the older French form. Loyalty oath first attested 1852 …   Etymology dictionary

  • Loyalty — (spr. Leuältl), Inselgruppe des Westlichen Polynesiens, zwischen Neu Caledonien u. den Neuen Hebriden; sie wurde 1803 entdeckt, 1827 von D Urville untersucht; die drei größten Inseln der Gruppe sind: Britannia, Chabrol u. Holgan …   Pierer's Universal-Lexikon

  • loyalty — I noun adherence, adherency, allegiance, attachment, bond, compliance, constancy, dedication, dependability, devotedness, devotion, duty, faithfulness, fealty, fidelitas, fidelity, fides, good faith, group feeling, incorruptibility, obedience,… …   Law dictionary

  • loyalty — *fidelity, allegiance, fealty, devotion, piety Analogous words: trueness or truth, faithfulness, constancy, staunchness, steadfastness (see corresponding adjectives at FAITHFUL): *attachment, affection, love Antonyms: disloyalty Contrasted words …   New Dictionary of Synonyms

  • loyalty — [n] faithfulness, dependability adherence, allegiance, ardor, attachment, bond, conscientiousness, constancy, devotedness, devotion, duty, earnestness, faith, fealty, fidelity, homage, honesty, honor, incorruptibility, integrity, inviolability,… …   New thesaurus

  • loyalty — ► NOUN (pl. loyalties) 1) the state of being loyal. 2) a strong feeling of support or allegiance …   English terms dictionary

  • loyalty — [loi′əltē] n. pl. loyalties [ME loyaulte < OFr loialte] quality, state, or instance of being loyal; faithfulness or faithful adherence to a person, government, cause, duty, etc. SYN. ALLEGIANCE …   English World dictionary

  • Loyalty — For other uses, see Loyalty (disambiguation). Loyalty is faithfulness or a devotion to a person, country, group, or cause (Philosophers disagree as to what things one can be loyal to. Some, as explained in more detail below, argue that one can be …   Wikipedia

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